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ユーザーは商品を購入する際にいくつものサイトを比較して、価格が安いところで購入するため、競合他社との価格競争に陥ってしまいがちです。価格競争による利益低下を防ぐには、価格だけでなく、自社サイトのブランド力や商品力を向上させ、その魅力
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